The #1 cause of delayed website projects isn't the developer — it's missing content. Projects that should take a week stretch to a month waiting for text and photos. Here's what to prepare.
The essential checklist
- Business details: exact name, address, phone, email, opening hours, social links
- Logo: original file if you have one (PNG with transparent background, or the source file)
- Text content: what you do, your services, about section — rough notes are fine, polishing can be done for you
- Photos: real photos of your shop/work/team beat stock photos for trust
- Reference websites: 2–3 sites you like, and what you like about them
Access you'll need to find
If you already have a domain or hosting, find the login details before the project starts. Old domains registered by a previous developer who disappeared is a painfully common problem — sort it early.
Decisions to make upfront
- What's the ONE main action visitors should take? (call, WhatsApp, order, book)
- Which pages do you need at launch vs later?
- Who updates content after launch — you (needs admin panel) or the developer (maintenance plan)?
What NOT to worry about
Design details, colors and technical choices — that's what you're hiring a professional for. Describe your business and customers; let the developer translate that into design.
The payoff
Clients who share complete content upfront get their websites 2–3x faster, with fewer revisions and no scope arguments. One organized afternoon saves weeks.
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